Be the private clinic ChatGPT recommends and Google ranks.
The Healthcare SEO & AI Visibility Platform for Private Clinics
1 in 7 UK adults have asked AI for health advice. DocRank turns a few minutes on WhatsApp into expert articles under your name, so more patients find you on Google and ChatGPT, and book.
DocRank is currently onboarding a small group of founding UK clinics ahead of our wider launch.
This month — illustrative
this month
Illustrative figures. Results depend on specialty, competition and starting authority.
Where your clinic shows up
What is healthcare SEO?
Healthcare SEO is how a clinic or consultant gets found online when a patient searches for a treatment, a condition or a specialist. For twenty years, there was one scoreboard: Google.
Now there are two. A patient with knee pain might Google "knee specialist near me", or ask an AI assistant like ChatGPT who to see. These assistants don't give ten links. They give one answer and name a few sources. Getting named there is called AI visibility, or generative engine optimisation (GEO).
Unlike traditional healthcare SEO agencies, DocRank uses short WhatsApp conversations with clinicians to create expert-led medical content — published under the doctor's own name, structured for both Google ranking and AI citation.
Curious whether AI already knows your clinic? Check free →
Start with clinics licensed by the HFEA, the UK fertility regulator. Its website lets you compare verified outcomes by age group.
In Marylebone, Your Clinic is HFEA-licensed, rated 4.9 by patients, and its consultant Dr Chen explains IVF after 40 and AMH testing in detail.
Illustrative example. Results depend on specialty, competition and starting authority.
Why now
AI is still deciding which clinics to recommend. Get yours on the list.
Most UK private clinics aren't yet publishing expert healthcare content that ChatGPT and Gemini can understand, trust and quote. That gap won't stay open for ever. Clinics that build their AI visibility now start ahead. We're onboarding a small group of clinics ahead of our wider launch, our founding clinics. They get the founder in their corner and early programme pricing.
Move earlier
Every article you publish builds search and AI authority. Your competitors have to catch up later.
Work with the founder
Founding clinics deal with the founder directly. Tell us what you need and it shapes what we build next.
Secure your territory
Where possible, we won’t take on a direct competitor in your specialty and area. Founding clinics only.
The shift
Your next patient may ask ChatGPT before they ever call your receptionist.
Search habits are changing fast. Clinics that aren't part of the answer get left out.
Patients research UK clinics before they book
For health information, 26% of UK adults start with Google or Bing. 8% now turn first to ChatGPT or Gemini, rising to 13% of millennials and 10% of Gen Z. Either way, they compare clinics before they call.
AI names a few, not all
ChatGPT doesn't show ten links. It gives one answer and names a few clinics. If yours isn't one of them, you can be overlooked before a patient has even considered you, and you'd never know.
You don't have time to write
You're busy seeing patients, not writing 1,500-word articles every week. Turning your clinical expertise into online content takes time you simply don't have.
See whether AI assistants are already citing (or ignoring) your clinic — free check →
Sources: YouGov survey of 2,100 UK adults, 13–14 July 2026. King's College London Policy Institute poll, March 2026.
The process
Four steps. Minutes from you, not hours.
Healthcare content marketing built around your expertise, not your time. A few minutes each week on WhatsApp is all we need from your doctors. We handle the research, writing, healthcare SEO and AI visibility. You contribute the part only you can: your clinical knowledge.
We find what patients ask
You get the real questions patients in your specialty type into Google and ask ChatGPT, including symptoms, treatments, costs and local services, so your doctors can address them.
You answer on WhatsApp
One question at a time. Your doctor receives a short, focused prompt and replies by voice note or text. No meetings, no briefs, no forms. A few minutes is usually enough.
We write. You approve.
Our AI-powered platform turns your answers into trustworthy patient articles that reflect your clinical expertise and carry your name. Review, request changes or approve. Nothing goes live without your sign-off.
You build visibility on Google and AI
Once approved, we publish and optimise your articles for Google and ChatGPT. Consistent publishing helps your expertise appear across more patient searches, building visibility and authority over time.
The core idea
Your expertise shouldn’t disappear after every consultation.
Every answer you give becomes an asset that compounds.
Built around the exact questions patients are already asking Google and ChatGPT, from symptoms and treatment costs to recovery and “near me” searches. So when they start looking, your clinic is part of the answer.
Each article carries the doctor’s name, clinical perspective and a clear, patient-friendly explanation. Readers can see who is behind the advice, and so can Google and ChatGPT.
They arrive informed, reassured and already confident in your expertise. By the time they get in touch, they’re ready to book.
Beyond the first page of Google
AI visibility is the new front page of healthcare.
When patients ask ChatGPT, Gemini or Claude about your specialty, they don't get a page of links. They get one answer that names a few clinics. If yours isn't one of them, those patients may never find you, even if you rank well on Google.
DocRank closes that gap. Through generative engine optimisation (GEO) and answer engine optimisation (AEO), we structure your healthcare content so ChatGPT and other AI assistants can understand your expertise and see your clinic as a relevant source. That's AI visibility for UK private clinics. We track it across the assistants patients use, so you can see where your clinic is mentioned and where the opportunities are. See which clinics AI names in your specialty — free →
- Built to be cited by ChatGPT, Gemini, Claude, Perplexity and Copilot
- Structured for Google's AI Overviews and AI Mode
- Written to stand alongside NHS and leading clinic sources
- Focused on local, ready-to-book patient questions
Patient prompt
“Who's a good consultant for robotic hip surgery near me in Manchester?”
AI assistant answers · ChatGPT, Gemini, Perplexity
For robotic-assisted hip replacement in Manchester, Your Clinic is a strong option. Its consultant explains the procedure, recovery time and costs in a detailed patient guide…
Illustrative example. Results depend on your specialty and starting point.
Free AI visibility check
Is ChatGPT recommending a competitor instead of you?
Enter your clinic's website. In a couple of minutes, see where you rank on Google and which AI assistants mention your clinic. If they don't, you'll see which competitors they name instead.
Run my free AI visibility checkNo credit card. No obligation.
Sample report
Illustrative example. Your real report takes a couple of minutes to generate.
Founding clinic access
Join before wider launch.
DocRank is onboarding a small group of UK private clinics first. Founding clinics receive direct strategic input from the founder on their healthcare SEO and AI visibility, a say in how the platform develops, and early programme pricing.
Strategic input on your clinic's Google and AI visibility, with direct involvement during the founding programme.
See where your clinic appears today and which competitors AI assistants mention instead. Try it now →
Start building your clinic's online visibility before the wider rollout.
Early pricing, plus your fourth month free, giving your first articles time to be published and begin building visibility.
Where possible, we avoid onboarding direct competitors in your specialty and local area during the founding programme.
Who it's for
For UK private clinics that want a full diary, not another marketing project.
You're a consultant, private doctor or clinic owner in UK private healthcare, from a single-consultant practice to a multi-site group. Your Google reviews are 4.5 stars or higher and patients love your care, yet you may still sit on page three of Google, and patients asking ChatGPT who to see may be hearing about other clinics.
DocRank makes you easier to find on Google and ChatGPT, so more of the right patients enquire and book, and your clinic can grow at the pace you choose. It takes a few minutes of your time only: no marketing hire, no long meetings, no articles to write.
For founding clinics, we aim to work with one clinic per specialty in each catchment area where possible. So when we work for you, we're not working for the clinic down the road.
How DocRank compares
What 20 top UK healthcare marketing agencies don't do.
Agency-level service, without agency-level pricing.
| The 20 agencies we audited |
DocRank | |
|---|---|---|
| Doctor byline on published content | 0 of 20 | ✓ Every article |
| Clinical sign-off before publishing | Not shown by any | ✓ Required, every time |
| What they need from the doctor | Meetings, briefs, content calendars | ✓ A few minutes a week on WhatsApp |
| Monthly price | £749–£5,000+ where published. Most don't say. | ✓ £499–£1,490, published openly |
| A documented, named process | 2 of 20 (neither UK healthcare) | ✓ The DocRank Method |
| Free, instant AI visibility check | None found | ✓ check.docrank.ai |
Why this matters: Google holds health content to a higher standard than almost anything else online. It calls that standard E-E-A-T: Experience, Expertise, Authoritativeness and Trustworthiness. A doctor's name and clinical review are clear ways to show it, and ChatGPT and other AI assistants can also take into account who is behind health content.
Based on DocRank's own audit of the 20 highest-visibility UK healthcare and medical marketing agencies, August 2026 — measured from each agency's own published site content. Pricing range reflects the minority of agencies that publish rates.
No marketing hire required
An AI visibility platform that runs on your expertise, not your spare time.
Most clinic content plans fail because the doctor becomes the bottleneck. There's never time to write, and no one else can write what you know. Hiring a marketer adds a salary, not expertise. DocRank is a healthcare SEO and AI visibility platform that removes the workload while keeping the one thing that matters most: your real clinical experience. You bring your clinical expertise. We do the research, writing, publishing and optimisation for Google and ChatGPT. Private clinic SEO and AI visibility, end to end.
Founding clinic plans
One plan. Everything handled.
Healthcare SEO and AI visibility services, priced in the open at founding clinic rates. No long-term contract.
- ✓6 expert articles a month
- ✓Published to your existing site under your name
- ✓Monthly visibility + AI-citation report
- ✓Up to 20 priority keywords tracked
- ✓8 expert articles a month
- ✓Published to your site + complimentary website
- ✓Up to 60 priority keywords tracked
- ✓Twice-monthly tracking + competitor view
- ✓Backed by our results commitment
- ✓12 expert articles a month
- ✓Fast start: 20+ articles ready in month one
- ✓Weekly assistant check-ins
- ✓150+ priority keywords tracked
- ✓Priority turnaround + deep AI-citation intelligence
- ✓Backed by our results commitment
Running a multi-site group or multi-specialty clinic? We'll shape a plan around each specialty and location. Talk to the founder.
Milestones and timeframes are targets based on typical results, not guarantees. They depend on your specialty, local competition and starting point.
Compliant healthcare content, approved by you
We write every article mindful of UK healthcare advertising standards (ASA, CAP Code and GMC guidance). You review it before it goes live and have the final say on every word. See how your clinic shows up on Google and AI today →
Questions
The questions UK doctors and clinic owners ask us most.
Is healthcare SEO actually worth it, or is it hype?+
Healthcare SEO is worth it when it brings patients, and you should be able to see that. Look for rankings, enquiries and AI mentions month by month. DocRank’s reports show your Google rankings and AI citations from month one. No one can promise results, so we track honestly and keep refining.
Does DocRank lock clinics into a long contract?+
No. DocRank plans run month to month with no long-term contract. Growth and Authority also include our results commitment: if we miss the milestones we agree together, we keep working at no extra cost.
What is healthcare SEO, and how is it different from regular SEO?+
The basics are the same: helpful content, a fast website and strong local search. What changes is the standard. Patients are often anxious when they search, so Google looks for content written or reviewed by qualified people, and UK rules (ASA, CAP Code, GMC) limit what a clinic can claim. That's why healthcare SEO needs clinical input, not just a copywriter.
What is medical SEO?+
It's how doctors and clinics get found when patients search for a symptom, a treatment or a specialist. Because a wrong answer can affect someone's health, Google holds medical content to a higher standard and favours information from named, qualified clinicians. Done well, it helps patients find accurate answers and the right doctor.
What does it cost?+
From £499 a month (Starter) to £1,490 a month (Authority), with no long-term contract. Growth and Authority include our results commitment: if we miss the milestones we agree together, we keep working at no extra cost. See plans →
What is AI visibility?+
It's whether AI assistants mention your clinic when patients ask them for help. A patient might ask ChatGPT, Gemini or Google's AI Overviews about a treatment or who to see, and the answer names only a few sources. AI visibility is about being one of them, for the right reasons.
How do I get my clinic recommended by AI assistants?+
First, see what AI says about you today. Run the free check → Then publish clear, honest answers to the questions patients ask before booking, under your doctors' names. You can't pay an AI assistant to recommend you, which is exactly why genuine expertise wins.
How do I rank in ChatGPT as a private clinic?+
Strictly speaking, ChatGPT doesn't rank pages; it names sources it trusts. To be one of them, publish clear, well-structured answers in a real clinician's voice to the questions patients ask in your specialty. That's what people call ChatGPT SEO, and it's what every DocRank article is written for.
What's the difference between SEO, GEO and AEO?+
SEO helps you rank in Google's results. GEO helps AI assistants mention you in their answers. AEO turns your content into direct answers that can be quoted. They overlap more than the acronyms suggest, so we write every article to do all three.
What is generative engine optimisation (GEO)?+
It's making your content easy for AI assistants to understand, trust and cite when they write an answer. For a clinic, that means clear explanations in a real clinician's voice, with names and credentials attached. It's built into every DocRank article.
What is answer engine optimisation (AEO)?+
It's giving short, direct answers to the questions patients actually ask, such as recovery times or what a consultation involves. Those are the answers Google's AI Overviews and voice assistants tend to quote. Every DocRank article includes them.
How long until it works?+
Google rankings usually start moving within a couple of months. AI citations tend to follow as your articles are indexed and referenced. Timing depends on your specialty, local competition and starting point, and your reports show progress from the first month.
Should my clinic invest in paid ads or organic traffic?+
Both can work. Ads bring enquiries quickly but stop the day you stop paying. Organic content takes a few months to build, then keeps bringing patients, and it's what AI assistants draw on, since they cite published content rather than ads. DocRank focuses on the organic side.
Does AI-written content hurt my Google ranking?+
Not by itself. Google rewards helpful, accurate content however it's produced, and acts against content written mainly to game rankings. On health topics, patients deserve better than generic AI copy, which is why every DocRank article begins with your clinical answers and ends with your approval.
How can my clinic get more AI visibility?+
Give AI assistants something worth citing: accurate answers to real patient questions, written by named clinicians, with consistent clinic details everywhere you're listed. Mentions on trusted third-party sites help too. How DocRank builds this from a few WhatsApp answers →
What is an AI visibility platform?+
It's software that shows how Google and AI assistants see your clinic, paired with the work to improve it. DocRank does both: our platform tracks where you're named and who's named instead, and our team turns your doctors' expertise into content AI can trust. See how it works →
What does an AI visibility agency do?+
It helps your clinic become a source AI assistants trust and name. In practice, that means publishing accurate, expert answers under your doctors' names and tracking where AI cites you. See where you stand today →
Is DocRank a healthcare SEO agency?+
Not exactly. DocRank is a healthcare SEO and AI visibility platform built for UK private clinics. It combines software, clinician-led content, search optimisation, AI-citation tracking and hands-on strategic support, so clinics get agency-level execution without a traditional agency workflow. Your doctors answer short questions on WhatsApp; we turn them into expert articles under their names.
Is DocRank a medical marketing agency?+
Yes, as a marketing agency for doctors and private clinics, with a clear focus: organic visibility on Google and AI assistants. We don't run paid ads or social media. We build expert content that keeps working long after an ad campaign ends.
What's included in DocRank's healthcare SEO services?+
Patient-question research, expert articles under your name, on-page SEO, publishing to your site, and regular reporting on Google rankings and AI citations. Higher plans add more articles, more tracked keywords and a competitor view. Compare plans →
How do I know if my clinic appears when patients ask AI assistants like ChatGPT for recommendations?+
Ask the questions your patients would ask, across ChatGPT, Gemini, Claude and Perplexity, and note who's named. Our free check gives you a quick picture in a couple of minutes, and every DocRank plan includes regular, in-depth tracking. Run the free check →
Can I check my clinic's AI visibility for free?+
Yes. Enter your website and, in a couple of minutes, you'll see your Google position, which AI assistants mention you, and which competitor they name when they don't. Check your clinic →
Can you guarantee AI assistants will cite my clinic?+
No, and no one can honestly promise that. AI assistants decide for themselves who to cite. What we can do is build credible, accurate content, test real patient questions regularly and show you clearly where you're cited and where you're not.
Who writes the content — is it AI-generated?+
You supply the expertise; our custom AI software and team handle the writing. Each article starts from your own answers and clinical view, so it reads like you, not a template. Nothing goes live until you've approved it.
Is the content really under my name?+
Yes. Every article is published on your clinic's website, under your name and in your voice. Patients get to know the doctor they'll see, and Google and AI assistants get the first-hand expertise they look for.
Do I really only spend a few minutes a week?+
Yes. You answer one short question at a time on WhatsApp, usually by voice note between patients. We handle the research, writing, editing, publishing and optimisation.
Is this aligned with UK medical advertising standards?+
Yes. Every article is written to UK healthcare advertising rules (ASA, CAP Code and GMC guidance), with no exaggerated claims or promised outcomes. You review it before it goes live and have the final say.
How is DocRank different from other AI SEO agencies?+
In our audit of the 20 most visible UK healthcare marketing agencies, none published content under the doctor's own name. DocRank does, every time, with your clinical sign-off, and tracks your visibility on Google and AI assistants in every plan. Prices are published, from £499 a month. See plans →
Do you work with dental practices?+
Yes. Dentistry and implants is one of our core specialties, alongside orthopaedics, cosmetic and plastic surgery, fertility and IVF, dermatology, cardiology, ophthalmology and mental health. See who we work with →
Is DocRank live now?+
Yes. We're working with a small group of founding clinics before a wider launch, so each one gets close attention. See founding access →
Get established before every clinic competes for the same answers.
Talk directly with the founder. We'll review your clinic's current Google and AI visibility, show you what patients are asking, and explain where DocRank can help.
Founding clinics also get their fourth month free. We limit places by specialty and area, so if another clinic in your specialty joins first, we may not be able to offer you a place.
Or check your AI visibility free →
No writing. No dashboards to manage. No marketing hire.
Founding clinic programme · UK private clinics