More patients finding your clinic on Google and ChatGPT.
Spend five minutes a week on WhatsApp answering a few questions. We turn your answers into expert articles published under your name — then work to get them ranking on search and cited by AI assistants.
DocRank is currently onboarding a small group of founding clinics before wider launch.
This month — illustrative
this month
Illustrative figures. Results depend on specialty, competition and starting authority.
Where your clinic shows up
Why now
AI visibility is still early. That's the opportunity.
Most clinics aren't yet publishing content designed to be understood and cited by AI assistants. The clinics building credible authority now have time to establish their expertise before competition becomes significantly more crowded. Founding clinics receive direct access to the founder, closer strategic input and early programme pricing.
Move earlier
Build search and AI authority before your competitors prioritise it.
Shape the service
Founding clinics work directly with the founder and influence the product.
Secure your territory
Where practical, DocRank limits direct specialty and catchment-area conflicts.
The shift
Your next patient is asking AI, not your receptionist.
Patients search before they book
They Google symptoms and ask ChatGPT for advice before they ever choose a clinic. If you're not there, a competitor is.
AI assistants answer first
ChatGPT, Gemini and Perplexity recommend clinics and cite sources directly. If they don't cite you, patients don't find you.
You don't have time to write
Expert content is what ranks — but you're seeing patients, not writing 1,500-word articles every week.
See how AI assistants are already citing (or ignoring) clinics like yours →
The process
Four steps. Five minutes of your week.
A simple weekly workflow. Five minutes from your doctor. A growing visibility engine for your clinic.
We find what patients ask
We don't guess. We track the symptoms, treatments and local queries patients are actually searching — and the prompts they put to AI.
You answer on WhatsApp
Your doctor receives a short, focused prompt and replies by voice note or text. Around five minutes is usually enough.
We write and publish. You approve
Our medical editors shape your answer into a trustworthy patient article that reflects your clinical expertise and voice. Nothing goes live without your sign-off.
You climb the rankings
Once approved, we structure, publish and refine the content for Google and the AI assistants — so more patients find their way to your clinic's door.
The core idea
Your expertise shouldn’t disappear after every consultation.
Every answer you give becomes an asset that compounds.
Your expertise is structured around the exact questions patients are already asking on Google and AI assistants.
Each article carries a doctor byline, clinical perspective and patient-friendly explanation that earns credibility before the first call.
Patients arrive educated, reassured and already convinced by your expertise — before they’ve spoken to anyone at your clinic.
Beyond the first page of Google
The new front page of healthcare is an AI answer.
Patients are increasingly asking ChatGPT and Perplexity before they Google — and clinic owners are starting to ask how to appear in those answers too. DocRank works to make your clinic one of the sources AI assistants are built on. Through generative engine optimisation (GEO) for healthcare, we structure your content so the AI assistants that shape patient decisions start citing you by name. Very few tools help private clinics understand whether AI is recommending them at all. That's the gap DocRank fills.
- Cited by the AI assistants patients use most
- Featured in Google's AI Overviews
- Referenced in AI source lists alongside NHS and top clinics
- Visible for local, high-intent patient questions
Patient prompt
“Who's a good specialist for robotic hip surgery near me?”
AI assistant answers
For robotic-assisted hip procedures, specialists point to tailored recovery planning — as set out in your clinic's guide, cited among the leading local sources…
Illustrative example. Results depend on your specialty and starting point.
Founding clinic access
Join before wider launch.
Founding clinics get more than early access. They receive direct strategic input, closer founder involvement and preferential access while we build the category.
Work closely on your clinic's visibility strategy.
See where your clinic appears and who AI cites instead.
Begin building authority before wider rollout.
Your fourth month is free — by then, your first articles are typically live and starting to rank.
We aim to avoid direct specialty and catchment conflicts.
Who it's for
Built for UK private clinics who want to stay booked.
For consultants and clinic owners across the UK — from single-consultant practices to multi-site groups — who want to compound authority without adding a marketing hire.
We keep it focused: one clinic per specialty, per catchment area, where practical.
No marketing hire required
A visibility engine that doesn't depend on your spare time.
Most clinic content plans fail because the doctor becomes the bottleneck — there's never time to write. DocRank removes almost all of the work while keeping the one thing that actually matters: your real clinical expertise. You answer; we do the rest.
Founding clinic plans
One plan. Everything handled.
Founding clinic pricing — early programme rates.
- ✓6 expert articles a month
- ✓Published to your existing site under your name
- ✓Monthly visibility + AI-citation report
- ✓Up to 20 priority keywords tracked
- ✓8 expert articles a month
- ✓Published to your site + complimentary website
- ✓Up to 60 priority keywords tracked
- ✓Twice-monthly tracking + competitor view
- ✓Backed by our results commitment
- ✓12 expert articles a month
- ✓Fast start: 20+ articles ready in month one
- ✓Weekly assistant check-ins
- ✓150+ priority keywords tracked
- ✓Priority turnaround + deep AI-citation intelligence
- ✓Backed by our results commitment
Running a group or multi-specialty clinic? Talk to the founder about a custom plan.
Ranking and citation timeframes are targets based on typical results and depend on your specialty and starting point; they aren't guarantees.
Compliance, handled together
We create every article mindful of UK medical advertising standards (ASA, GMC), and you review it with your clinical judgment before it goes live — so what gets published is always something you're confident standing behind.
Questions
Everything doctors ask us first.
Is DocRank live now?+
Yes. We're onboarding a small number of founding clinics before wider launch — the programme is real and running, just deliberately limited while we work closely with early clinics.
Do I actually only spend five minutes a week?+
Yes. Your entire commitment is answering our WhatsApp prompts — usually one voice note or short text reply. We handle briefing, writing, editing, publishing, SEO and AI-visibility work.
Is the content really under my name?+
Every article is published on your clinic site under your byline, in your voice. Google's E-E-A-T guidance and AI assistants both reward first-hand clinician expertise — which is exactly what we're capturing. Nothing goes live until you approve it.
Can you guarantee ChatGPT will cite my clinic?+
No one can guarantee AI citations. We build and optimise credible source material, audit prompts regularly, track your mentions across AI assistants and improve your chances over time. We report on where you’re cited, who’s cited instead, and what’s working.
How long until it works?+
Rankings typically start moving within a couple of months, with AI citations following as content is indexed and referenced. Timelines depend on your specialty and starting point — your reports show progress from the first month.
Is this aligned with UK medical advertising standards?+
We create every article mindful of UK medical advertising standards (ASA, GMC), and you review it with your clinical judgment before it goes live. It's a shared process — you're always the final approver.
How do I know if my clinic appears when patients ask ChatGPT for recommendations?+
Right now, most clinics have no idea. We run regular audit queries — the exact prompts patients use — across ChatGPT, Gemini, Claude and Perplexity, and report back on whether your clinic is named, what sources AI assistants cite instead, and where the gaps are. That visibility report is part of every DocRank plan.
How do I create content that makes my clinic appear in AI search results?+
AI assistants cite well-structured, expert, credible content — written in a real clinician's voice, covering the questions patients actually ask. That's exactly what DocRank builds. Through generative engine optimisation (GEO) principles, we structure each article so it's a strong candidate source for ChatGPT, Gemini, Claude and Perplexity when they answer patient queries in your specialty.
Is this SEO or AI visibility?+
Both. We create content designed for Google search rankings and for AI assistants that rely on credible online sources when answering patient questions. You don't have to choose — the same article does both jobs.
Is the content generic AI content?+
No. Every article is based on your doctor's specific answers, clinical perspective and clinic services — captured on WhatsApp. It's your voice and expertise, shaped by our medical editors. Nothing is generated from a generic prompt.
What does it cost?+
Plans run from £499/month (Starter) to £1,490/month (Authority), with no long-term contract. Growth and Authority include our results commitment — if we miss agreed visibility milestones, we keep working at no extra cost.
Get established before every clinic competes for the same answers.
Talk directly with the founder. We'll review your clinic's current Google and AI visibility, show you what patients are asking, and explain where DocRank can help.
Founding clinics also get a free fourth month — and once your specialty and catchment area is taken, that access may not be available to a nearby competitor.
No writing. No dashboards to manage. No marketing hire.
Founding clinic programme · UK private clinics
DocRank Insights
The research behind DocRank.
Visibility
Why your clinic isn't showing up when patients ask ChatGPT
The three reasons most UK private clinics are invisible to AI assistants — and what actually gets a source cited.
Read insight →
Strategy
SEO vs GEO for private clinics — what's actually changed
Google rankings still matter, but a growing share of patients never click through. Here's what earns citation in AI answers.
Read insight →
Research
We audited 50 UK private clinics. Here's what we found
Most had no visibility strategy for AI search at all — and the ones that did weren't the ones you'd expect.
Read insight →